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This is highly influenced by the content itself. The first thing you’ll see is the trend of article views and viewers by day. It has the same limitations as the account-level user data mentioned above.īesides data for each individual article, we can gather data about all the WeChat content over a period of time, such as the previous month. From the chart below, you can see that about 2/3 of readers read 100% of the article.įinally, you can see demographic data for the article: Gender province within China device type. You can also see how the article performed over time, including the number of reads and shares, as well as how it was found, such as through the initial message published via official account, search function, etc.Īnother useful chart shows how much of the article people actually read. In short, they’ll share it if they think it’s useful for their WeChat friends, entertaining and/or reflects well on them. The bottom of the funnel will grow larger if more people share the content. What will make the top of the funnel larger? (If this is confusing, check the first few minutes of the YouTube video in this blog post.) Note that “shares” means shares to a variety of different places, including Moments (newsfeed), groups, direct messages, and “在看” (“Wow”).
#Wechat official account check followers number code#
Filterable by source: All sources, official account search, QR code scan, article menu, article account name, card share, after payment, other.There’s day-by-day data on the total number of followers, new followers and cancelled followers. WeChat provides an aggregate view of your user demographics, but no user-level data. If you don’t, the administrator will need to authorize your access each time you login. If you have access rights, that will log you in. To login, you’ll need to enter a login and password, then scan a QR code with the WeChat app on your phone. Choose your language via the link on the top-right with the globe icon. We’ll be using it in Chinese, but it is available in English too. WeChat’s analytics dashboard is part of the Official Account management area. Plus, the accompanying video gives some context, by showing how regular users come in contact with WeChat articles in the first place, and how our social marketers use the data in the back-end. We’ll give you a point-by-point overview of the analytics in WeChat’s back-end in this post.
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WeChat Official Account admins have access to some pretty useful analytics.